STRATEGIC MANAGEMENT FOR TOYOTA Essay Example | Topics and Well Written Essays - 1750 words

STRATEGIC MANAGEMENT FOR TOYOTA - Essay Example In effect, the strategic management option is being undertaken for the sake of helping the company gain competitive advantage over its key competitors (Pollard, 2009). Pirttimaki (2007) has stressed that even though the annual revenues of Toyota Corporation could be said to be greater than any of its competitors, the company does not lead in all aspects of the industrial competition. This is because the car making industry in itself has several divisions, all of which must be competed for to gain global dominance. Some of these competitive components that the company engages in with its competitors include luxury vehicles, automobiles, commercial vehicles, motorcycles, and engines (Gilad & Gilad, 2008). Generally, the selection of the strategic management option shall be undertaken while critiquing against a specific model to justify why it is the best that the company can have. The model to be used in the critique is made up of three major sections namely suitability, acceptability and feasibility. Under each of the sections, there shall be sub-components against which the strategic option shall be tested with. The model to be used has been simplified below. The Differentiation Strategy The strategic management option selected for Toyota Corporation is the differentiation strategy. ... As the R&D takes place, it is important to also ensure that there is massive innovation that is directed at the need to meet consumer request and demand with style and flex. This is because as all competitors identifies the needs of consumers, it is he that has innovation with the needs that catches the eye of the consumer most (O’Hara, 2008). Secondly, it is important for companies undertaking the differentiation strategy to have the ability to deliver superior quality products and or services (Gilbane Report 2005). This is indeed a very centralized aspect of the strategy because quality remains a very crucial measure for competitiveness in contemporary global market and for the undertaking of competitive global engagements (Pirttila, 1997). This is because according to Ghoshal & Kim, 2006), the consumer behaviour of most people is changing of cost consciousness to quality consciousness. It would therefore take companies to set their quality apart be gain competitive advantag e. Finally, companies that desire to pursue differentiation strategy must be ready to undertake effective sales and marketing. The reason for this is that on a competitive market such as the one that Toyota finds itself in, almost all other competitors also engage in R&D and the delivery of high quality products and services. In effect, it is those who can effectively market and sell their quality and innovative products and services that really get to the customer (Alvesson & Skoldeberg, 2000). Application of the Model to the Differentiation Strategy Suitability Suitability generally refers to the question of whether or not the selected strategic management option is the right one for the company

Chemical Warfare in World War 1 Essay Example | Topics and Well Written Essays - 1000 words

Chemical Warfare in World War 1 - Essay Example World War I saw the development of weapons, which were deadlier to a degree than had never before been expected. Among the deadliest weapons that had never been used before were the 420 mm guns, which the Germans used to bombard France from Liege, Belgium. This led the countries to look for developing deadlier weapons with the help of their intellectuals, as it was clear that weapons would greatly determine the countries that won the war. (Hilmas, Smart & Hill 14). Therefore, as expected, deadlier weapons were developed by the countries. However, the deadliest and most inhumane of all the weapons developed was the poisonous gas, which was made by the German genius and Nobel laureate Fritz Haber (Bosco, Bosco & Bowman 38). Poisonous gas Prior to the World War I, several European countries including Germany, France and Britain had signed a treaty known as the Hague Convention on war on land in 1907 which forbid the use of poisonous gas in war. However, this did not deter the use of poi sonous gases in World War I (Stoltzenberg 151). Germany first used chemical weapons on British and Indian troops in 1914. Berlin was triggered to use chemical weapons after France had used on them. The chemical weapon used by the Germans was dianisidine chlorosulphonate, a chemical that causes irritation to the mucus membrane (Hilmas, Smart & Hill 14). However, the use of chemical weapons, which lead to widespread outcry by the rest of the world, was by Fritz Haber. (Hilmas, Smart & Hill 14).

The benefits and risks of Outsourcing

The benefits and risks of Outsourcing In this chapter, an introduction of research background is given and the objectives and scope of the research are described. In addition, a general overview of research methodology will be introduced. Finally, a brief overview of the dissertation structure is given in order to present an overall picture of the research undertaken. Background of research: Outsourcing is one of the fast growing aspects with a spending of US$ 3.7 trillion worldwide in 2001 (Clott, 2004). The latest survey conducted by Cap Gemini, Georgia institute of technology, SAP and DHL, it is clear that the usage of third party logistics (3pl) services continues to grow in Latin America, North America, Western Europe and Asia-pacific (Cap Gemini, 2006). Due to globalisation and rapid growth in information technology organisations are eager to develop competitiveness and responsiveness to customers (Matteo, 2003). Lieb and Randall (1996) defined 3pl to a more detailed extent; in particular, the term third-party has been explained more clearly. The third party logistics is defined here as: A company which supplies/coordinates logistics functions across multiple links in the logistics supply chain. The company thus acts as a third-party facilitator between the seller/manufacturer (the first-party) and the buyer/user (the second-party)à ¢Ã¢â€š ¬Ã‚ ¦. The functions the functions performed by the third-party can encompass the entire logistics process or selected activities with in that process. (p.51). Today many international logistics providers, including freight forwarders, customhouse brokers, ocean and air carriers, promoting themselves as third party logistics providers as they can provide more services for the movement of international freight. Liebs survey clearly tells that one third of large manufacturing companies in us use third party logistics services and over 60 percent of these firms used these services for above five years (Lieb, 2007). The close relationship between shippers and carriers could be a benefit for third party providers. One thing is confirmed that, nearly all large multinational companies make use of third party logistics providers (Maltz, 2004). Research problem: From many researchers point of view (Lee, 2004), Indian 3pl providers are still in an undeveloped state. So it might be difficult for them to survive in the Indian market competing with the foreign players. This research will review the traditional Indian distribution system and analyze the contemporary situations of both Indian and foreign companies like Pantaloons, Reliance, Subhiksha and Wal-Mart. In 2005, India was forecasted as the greatest consumer market opportunity, receiving highest foreign direct investment (FDI) (Mitra, 2005). The third party logistics in India accounts nearly a quarter of its transportation industry and expected to grow over $ 125 billion by 2015 (Srinath, 2006). Currently India sits atop the global retail opportunity. Indias retail industry, the 9th largest globally and valued at $ 330 billion (Kilgore et al. 2007). Reliance, a $ 12 billion giant enterprise run by Mukesh Ambani, plans to open an additional 4000 stores and hypermarkets with a target of $ 22.3 billion in sales by 2012. Wal-mart currently sources goods of worth over $ 1.5billion from India, yet to gain access to sell those products in India. So Wal-Marts joint ventures with Bharti will open doors for multi brand hypermarkets and shopping villages. One of the best approaches to gain competitiveness and improve customer service levels is the firms logistical capability. To be competitive, the companies have to deliver the products quickly and for lower cost. Logistics service providers gain momentum after the successful and efficient distribution network of Wal-Mart (Maltz, 2004). On the other hand, pantaloon is currently Indias largest retailer with more than 140 stores. Its also planning to spend $ 1 billion to open 100 big bazaar stores country wide. The Tata group, which runs lifestyle stores and star India bazaar, also opened an electronic goods shop in Mumbai last year. Tata group is planning to open 30 stores by the next year (Sahey and Mohan, 2006). Behind this growth, logistics infrastructure is the main backdrop of the countrys growth. Logistics costs in India are 13 percent of GDP compared with 8 percent in the U.S. Indian logistics is combination of road transport companies, railways, air freight companies, ports and shipping companies, as well as 3pl companies. 3pl market in India is least developed and its growth is about 20% per annum. If the logistics costs can be reduced from 13% of GDP to 8% of GDP, then the savings would be approximately $ 20 billion. This change will reduces the prices of Indian goods by 4.3% making them more competitive globally. The 3pl revenue and cargo handling volume registered growth rates of 18.25% and 20.33% respectively in 2003-2004 (Mitra, 2005). Retail opportunity opens the doors to reach Indian customers more effectively. Hindustan lever, a subsidiary of Unilever and the coca cola company are extremely successful penetrating in India. The rural population in India is almost 60%. Deliverin g products to those rural people is most difficult task due to the poor transportation and infrastructure facilities. In this situation both the companies above mentioned are successful with their distribution system through logistics service providers to reach each and every part of the country. So all the issues related to transportation infrastructure have badly affected the logistics network in India specifically in terms of lead time and costs. Anyway, a host of policy changes underway is expected to bring some positive revolution in the Indian transportation environment. In the past few years Indian government focussed on the infrastructure development. The main initiative under this project is the national high way development programme. It will connect all the metros and act as east-west and north-south corridor. So this will boost road transportation in India and good news for the logistics services providers in the country and also for the organisations to reduce costs by using 3pl providers (Mitra, 2005). Aim and objectives: The purpose of the research is to understand how third party logistics service providers can develop competitive advantage and improves the service levels of supply chains in Indian retail industry. The objectives of the study can be summarized as: To understand the current situations of Indian domestic 3pl providers To develop the competitive strategies pursued by the Indian 3pl providers To find out the impact of the use of the 3pl services on costs, customer satisfaction. On the other hand, the following research questions are designed for the achievement of the above research objectives. What kind of distribution systems do the Indian 3pl providers have? What kinds of logistics services are Indian 3pl providers providing? What competitive situation are the Indian 3pl providers facing? What kinds of competitive strategies are the Indian 3pl providers pursuing to achieve competitive advantages? Literature review: The supply chain: The process which integrates coordinates and controls the movement of goods, materials and information from a supplier to the end customer through a series of intermediate customers is called the supply chain. It bridges the gap between core business aspects of supply and demand. So the supply chain management is the management of buying/sourcing, making, moving and selling activities in a timely manner. Supply chains today are very slow, costly and do not deliver particularly good value to the end customer. Todays markets are much more demanding and information driven with small product cycles, more choice for customers and consumers and increased competition. Costs need to be cut down out of the supply chain and efficiencies increased, as business relationships within the chain shift and competitive advantage becomes harder to come by. The process of planning, implementing and controlling the efficient, cost-effective flow and storage of raw materials, in-process inventory, finished goods and related information flow from point of origin to point of consumption for the purpose of conforming to customer requirements. Third party logistics (TPL): The growth of high competition and complex business conditions force organizations to pursue competitive advantages and re-engine their business constantly. Outsourcing logistics to a 3pl provider has been considered as an effective strategy for companies to high service performance and lower operating cost. Lieb and Randall (1996) defined 3pl to a more detailed extent; in particular, the term third-party has been explained more clearly. The third party logistics is defined here as: A company which supplies/coordinates logistics functions across multiple links in the logistics supply chain. The company thus acts as a third-party facilitator between the seller/manufacturer (the first-party) and the buyer/user (the second-party)à ¢Ã¢â€š ¬Ã‚ ¦. The functions the functions performed by the third-party can encompass the entire logistics process or selected activities with in that process. (p.51). The basic characteristics of 3pls are to provide customised services and to handle multiple activities, which involve warehousing, distribution, transportation, inventory control, material handling, packaging and inspection (Bolumole, 2001). Here are some of the services offered by 3pls in the present market, according to Sowinski (2005): Dedicated contract transportation and transportation procurement. Inventory management Logistics management and consulting Freight audit and consulting Shipment tracking and tracing Reverse logistics and value added services TPL providers are nothing but supportive supply chain members. Lambert (1998) defined these supportive members as companies that simply provide resources, knowledge, utilities or assets for the primary members of the supply chain. The new level of usage of 3pl has been defined as logistics alliances. Bagchi and Virum (1998) define logistics alliances as: A long-term formal or informal relationship between shippers and logistics providers to render all or a considerable number of logistics activities for the shipper. (p.193). Under this alliance, 3pl users and providers treat each other as long-term partners. By identifying the characteristics of 3pl providers in various stages, Berglund et al. (1999) suggest that there have been three phases of development of the 3pl participants. The first phase started from 1980s, with the presence of traditional logistics providers, with the activities involved only transportation or warehousing. The second phase started from 1990s, when a number of network players such as DHL, TNT and FedEx started their logistics services. The third phase started from late 1990s, when a number of players from other areas like information technology, started working with the original logistics providers. In recent years with the dynamic changing and development of supply chain management 3pl providers have moved their focus to strategy development (Hertz Alfredson, 2003). 3pl providers have started to support logistics operations through value-added services and supply chain solution service, which creates abundant opportunities for companies to reduce costs and improve customer satisfaction (Knemeyer et al., 2003; Lieb, 2005). In addition to the services mentioned above, other services offered by 3pl providers, are known as value-added services. These are the services that add a lot of additional value to the products being distributed (Rushton et al. 2000). The major value added services has been summarized by the authors as follows. Specialist or niche service, where the operation is specifically designed for a particular products. Time reliable services, which are setup to support the just-in-time (JIT) operations of major manufacturers. Assembly, which is fulfilled by third-party distributor. Repacking, this is another area of value-added development, like a torch together with battery. Refurbishment: in the light if current environmental legislation many manufacturers have endeavoured to re-engineer their products so that parts from some used products can be reused in new products. Packaging return: collect packaging for reuses or disposal. (p.62). A research conducted recently by Hertz and Alfredson presented the strategic development of 3pl providers (Hertz Alfredson, 2003). According to Lai (2004): There are four types of 3pl providers from the resource based view of the firm. Each type of provider exhibiting different service capabilities and service performance. Also different types of logistics service providers adopt different service strategies to respond to different market segments Logistics outsourcing is simply a make-or-buy decision based on cost efficiency by increasing competitiveness and complexity (Christopher, 2005). A company may pursue logistics outsourcing for the following reasons, Own lack of logistics experience Desire to focus on core competency Difficulty in maintaining communication and information technology up to date Sahay and Mohan (2006). Outsourcing can give a company proper access to resources, equipment and management expertise which may count a worth of billion dollars (Clott, 2004). Outsourcing not only allows an organisation to achieve goals like cutting delivery times and ensuring accurate shipments, but also promotes competition among service providers and motivating them to continue renewing their services. Currently a growing interest on outsourcing has been mentioned by massive writings in scholarly journals and popular magazines. The terms outsourcing, third party logistics and contract logistics sounds the same. Traditional logistics activities such as transportation, distribution, warehousing, inventory management, order processing and material handling have been given less importance (Mitra, 2005). There is a need to develop competitive advantage and providing better customer service effectively and efficiently. This can be possible only through contract logistics (Razzaque and Sheng, 1998, updated reference). Third party logistics and customer service: Sadler (2007) defined logistics customer service as: the process of providing goods, information and services to customers in a way that both creates customer satisfaction and is cost-effective to the shipper (p.71). Customer service has been treated as essential factor in marketing strategy and it creates added value for both their companies and customers (Christopher, 2005). Customer service is a key way to gain competitive advantage. To compete in this corporate world, companies must provide high levels of logistics services to their customers. Based on a survey conducted by Bolumole (2001) identifies the nine most important aspects of customer service as follows. On-time delivery Order accuracy Price No product damage Ease of order placement Customer enquiry handling Quality Availability Order status information Regarding the high levels of customer service, Sadler (2007) suggest that: the economic aim point of customer service level is a little below 100%, beyond this level, the extra benefit to customers is vastly outweighed by the huge extra cost of inventory, hours of opening, staff training and salary, etc (p.72). Gaining competitive advantage through 3pl: Third party logistics (3pl) can be an effective way helping companies to achieve competitive advantages. The main objective of logistics management is to drive the companies in achieving sustainable competitive advantages through improved customer service and lower costs. Overall 3pl providers can provide a major source of competitive advantages. In other words, a position of gaining superiority over competitors (Christopher, 2005, p.6). Rushton et al. (2000) proposed that companies can achieve competitive advantages through 3pl providers. First, companies may compete as a service leader, which means to gain an advantage over their competitors by providing a number of key logistics service elements to differentiate itself. Meanwhile, the companies may compete as a cost leader where it is trying to utilize its logistics resources to offer the service or product at lowest possible price. Some logistics leverages for pursuing the two competitive advantages have been summarized as follows. To achieve value/differential advantage To achieve cost/productivity advantage The logistics leverage Tailored service Distribution channel strategy Reliability Responsiveness Information Flexibility The logistics leverage Capacity utilization Asset turn Co-makership/schedule integration Low inventory Low waste Table: The two different approaches to gain competitive advantages. Source: Rushton et al. (2000, p.33). Christopher (2005) summarizes that: The source of competitive advantages is found firstly in the ability of the organization to differentiate itself, in the eye of the customer, from its competition and secondly by operating at lowest cost (p.6). Competition is always at the core of the success and failure of the firm. A companys competitiveness can be derived from achieving either a cost advantage or a value advantage, or both of them. The relationship of cost and value between a company, its competitor and its customers, named the Three Cs relationship is illustrated below. Customers Assets and utilization Cost differentials Assets and utilization Value Needs seeking benefits at acceptable prices Value Company Competitor Figure: competitive advantage and the Three Cs Source: Christopher (2005, p.6). However, a most successful company would seek a competitive position depending on attaining both costs and differentiation advantages. Christopher emphasizes the last step that how to take the company to the top right of the matrix can be the biggest challenge to logistics providers. The occupation of the position of cost and service leader means the company has achieved both service and cost advantages. Service leader Cost and service leader High Commodity market Cost leader Value advantage Low Low High Cost advantage Figure: logistics and competitive advantage Source: Christopher (2005, p.10). The three possible ways for companies to accomplish their competitive strategies are internal activities, acquisitions and strategic alliances. On the other hand through mergers and acquisitions of other possible business may meet their competitive strategy requirements. The major participants in the logistics alliances are manufacturers, retailers and logistics service providers or third party logistics providers. A strategic alliance allows a company to take advantage of what it does well and enables it to seek partners who have strengths in other areas (Bagchi Virum, 1998). Supply chain integration with third party logistics providers: The present trend of most of the modern companies is to outsource their logistics activities to third party providers. This is a type of alliance, many of the firms implementing to achieve competitive advantage in the market place (Ratten, 2004). In the recent years just-in-time (JIT) process has gained momentum, which promoted outsourcing. The term integration refers to the degree to which individual parties work together in a cooperative manner to achieve acceptable outcomes (Ratten, 2004). Approaching the third party logistics providers comes under the wider arc integration. 3pl providers encompass a wide range of supply chain services including firms outsourcing, material management and distribution responsibilities (Frohlich and Westbrook, 2001). Nowadays 3pl companies are playing more number of roles in extended supply chains such as after-sales support, customer service and reverse logistics (Srinath, 2006). 3pl providers have transformed the roles of distribution centres from storage facilities to channel assemblies by taking care of some repair jobs that do not have sent back to manufacturers (Maltz, 2004). Relationships among TPL providers and members of supply chains: Nowadays the relationship between supply chain management and third party logistics service providers has gained some momentum. Here its necessary to discuss how to fill the gaps in understanding of how third party logistics providers should offer their services more effectively to their assigned supply chains. The supply chain is, The network of organisations that are involved, through upstream and downstream linkages, in the different processes and activities that produce value in the form of products and services in the hands of the ultimate customers. -Christopher (2005). The supply chain is a chain consists of networked companies from raw material producers for the consumption of end users. According to Jarzemskis (2006), a TPL provider is An agent middleman in the logistics channel who enters into a temporary or longer term relationship with some other entity in the logistics channel Most of the logistics services are purchased on a contract basis (Maltz, 2004). Based on the research by Bhatnagar and Viswanathan (2000), successful partnerships in logistics can be achieved by triadic relationships. Order lead time of grocery retailers in the Indian markets: in a survey of Indian retail industries, Chandra and Sastry (2004) found that 98% of the firms dispatch their goods through a contract with trucking companies, while 11% of them only have their own fleet of trucks and 36% of these firms use third party logistics(3pl) service providers for transportation. The economy is expected to grow at 10% over the next 10 years in the sectors like chemicals, pharmaceuticals, textile, retail and fast moving consumer goods. The Indian retail giants Reliance and Bharti announced large retail projects in collaboration with Wal-Mart. Also Reliance considering establishing large warehouses in Thailand to take advantage of low cost sourcing from Southeast Asia. On the other hand food and grocery retail players like Subhiksha established more than 600 new retail stores in India (Chandra Jain, 2009) Logistics is an important process that minimises costs and improves customer satisfaction (Christopher, 2005). The Indian retail industry is worlds fifth largest one. All retail sectors in India are not purely organised. Especially the retail sector is growing very fastly at a pace of 25-30% annually. This sector is projected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the end of 2010 (Mitra,2005). Here the author is going to examine the retail operational efficiency at the secondary distribution level by measuring the performance of Indian food retailers logistics operations in terms of order lead time. Order lead time is the time between the customers placing an order and receiving the goods (Srinath, 2006). Here both the suppliers and logistics service providers need to understand two certain types of lead times. The first one, inbound lead time is the time between the orders placed by the depot and the delivery of goods by the suppliers. On the other hand out bound lead time refers to the time depot and the company stores (Maltz, 2004). According to smith and sparks (2004), logistics has been facing many major changes in the Indian food retail sector including increase in the average size of stores, introduction of new retail store formats (petrol station shops) and the increase in the range of own brand food products 3pl operations in India: The greater utilization of third party logistics (3pl) in Indian companies is expected to rule the retail markets in the future years. Its predicted to rise from US $ 1.5 billion in 2008 to US $ 4 billion in 2012. Strategic analysis of 3pl markets in Indian retail sector shows that the market earned US $ 28.1 million in 2005 and predicted to be US 89.8 in 2012 (Kaur, 2009). The Indian economic growth has recorded significant development during the past several years. According to the survey conducted by Lieb in 2007, six of the CEOs were asked to identify the best suitable industries which will offer good results for the future of 3pl services usage in India. Four of them suggested automotive industry and three of them rated high technology. On the other hand retailing and pharmaceutical industry were preferred by two of them. According to Lieb: Long trip times for relatively short transportation distances make a turnaround of vehicles impossible and increases the cost of domestic transportation. Congestion, toll road blocks and local tax make proper planning and timing, and central distribution structures impossible. Inwarding process: This process is to ensure smooth movement of stock and merchandise from warehouse, vendors and any other location to shop floor, updating the inventory and subsequently be available for sale. Goods are received according to the Stock Transfer Note (STN) issued by the warehouse. Every morning the Warehouse Incharge prints the mail from SCM support, which gives the details of the merchandise which is scheduled to reach the store (e.g. Goods in transit report). Based on the information the Warehouse incharge to allocate space for the in transit merchandise do all follow ups for goods in transit. Inform the respective Department Managers about the merchandise scheduled, so that floor space for the same can be created, if required. Delivery vehicle arrives at the store warehouse. Security personnel to receive the supporting documents and handover the same to the warehouse personnel undertaking the Inwarding. Document set is checked by warehouse personnel to ensure it contains a Stock Tra nsfer Note (STN) in duplicate and an outward gate pass issued by the dispatching warehouse. An authorised LR copy incase the goods delivery vehicle is a private transporter. Security at stores will sign the gate pass and write manual IRN (Inward Register Number) on gate pass. Security personnel to check the vehicle to ensure the seal on the cargo area are intact and secure. If any of the above documents are missing the staff should inform the Warehouse Manager, and the same should be entered in the discrepancy register. Warehouse Manager to inform the dispatching warehouse in charge and try to resolve the issue, and receive the missing documents by the next day. Under NO circumstances, the merchandise should be inwarded, in variance to the above. Outwarding: This process is to ensure smooth movement of stock and merchandise stores to warehouse, vendors and any other location and updating the inventory. This process starts when Front End Category / Category / store logistics creates a STO for the transfer of merchandise. This process ends when the Store receives goods receipts details from the receiving site. This process is triggered when the Front end Category/Store Logistic Person/Retail Category identifies products to be sent back to CDC or Vendor. Any returns from the Store should be process oriented. There may be various reasons for returns like Defects sent back to the warehouse, due to excess inventory, non- moving stocks, Interstore transfer, back to vendor, Products replaced completely for the customers having same defects or products partly replaced for the Customers, excess material in the Store received as Backup Stocks in Original Packing Condition and Materials might be received directly by the Warehouse from the Customers as replacement where the Warehouse should ensure that it is duly packed and bar coded in proper conditions. Returns to Vendors to be made as per the terms and conditions agreed with the Vendor. If delivery is going from the Store, the product needs to be properly packed in corrugated cartons, after doing a Pre Delivery Inspection (PDI) at Store level one day in advance and be certified by the DM/Warehouse Incharge. Any outwarding to be done only after the permission is given from the FEC and store manager and the supply chain team to be kept in the loop. (Vaidyanathan, 2005). Drivers for 3pl usage in India: Even though the reasons for outsourcing and the activities involved may vary from one company to another, the basic driving factors are the same. In India, Sahay and Mohan (2006) classify the reasons that drive Indian organizations to outsource logistics into three categories. The primary factor is the concern regarding cost that focuses on logistics cost reduction. The second one is focus on core competencies, access to unfamiliar markets and corporate restructuring. The third issue is associated with improving supply chain efficiency, which will cover improving customer services, increasing inventory, driving productivity improvements, achieving flexibility in operations and improving return on assets. The primary drivers in the beginning were to reduce costs and release capital. But nowadays its to increase market coverage, improve the customer service level or increase the flexibility towards the changing customer expectations (Skjoett-Larsen, 2000). Facilitate Re-engineering Strategic flexibility Outsourcing Concentrate on core business Reduce cost Figure: driving factors of outsourcing. Source: Taglisapietra et al (1999) p.4 It is one of the top reasons for outsourcing researched by the outsourcing institute (2000). According to Lankford Parsa (1999): Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service and speed. (p.23). Outsourcing not only allows enterprises to grab the benefits of structural changes, but also allows them to take advantage of reengineered world-class providers. Elements for successful 3pl relationships: A successful partnership is like a successful marriage, which requires hard work from both the parties involved. Both the parties must understand each others needs and should be compatible with the values. Bagchi Virum (1998) identifies that information sharing is crucial for successful relationship between providers and users. The main elements of long-term successful relationships are compatibility, understanding of partners business needs, open communications, commitment, fairness, flexibility and trust. Based on case studies, Bagchi Virum (1998), identify six factors to the successful third-party relationships. Customer satisfaction is the key point of the relationship in all efforts. Customers need to clearly point out their needs and wants. Then its the turn for providers to understand these needs and acquire the capabilities. People are the important assets in an alliance. Also they should be well trained and motivated individuals

Across Five Aprils By Irene Hunt :: essays research papers

Across Five Aprils By Irene Hunt Across Five April's by Irene Hunt is about how the civil war tears apart a family during the hard times of the civil war. There were 239 pages it this story. The book follows the life of Jethro Creighton, a young farm boy in rural Illinois as he grows from a protected and provided for nine year old, to a educated and respectable young adult during the chaos of the civil war. In the beginning of the book Jethro has an incorrect idea of what war is like. Jethro knows little about war except that of what he has heard from old war heroes tales. His brothers get packed away one by one to different sides of the war. Not until then does he realize through conversation at home and haunting letters from his brothers on the battle field, the true horror of war. One brother (whom is only really an orphaned cousin) is a deserter. Jethro writes to Abraham Lincoln in a effort to keep his brother and family out of trouble with the law. Another one of Jethro's brothers joins the confederacy which goes against all opinions and beliefs formed by the Creighton family and surrounding community. At first the Creightons disagree but they come to a decision and decide to respect and accept his choice of beliefs . This causes an upset with surrounding neighbors and they become destructive and rude. Attempts to ruin the life of the Creighton family are made because of their decision. Meanwhile his sister Jenny wishes to marry Shadrach Yale before he leaves for war. Even though he is a very close friend of the family, her father declines their request because he feels she is too young and won't allow her to marry Shadrach or anyone. He and Jenny continue to plan a wedding and he writes Jenny from his station on the battle field and further tension grows between the family and Shadrach's intentions of marrying.

A critical analysis of the role and functioning of the World Trade Organisation (WTO) as it relates to Newland

Abstract This paper provides an analysis of the role and functioning of the World Trade Organisation (WTO) as it relates to Newland. Details about the WTO Agreement are presented as well as about the full impact of WTO membership. Positive and negative aspects of WTO membership are outlined in order to provide a relevant account of the role and impact of this international institution on the functioning of member states, including Newland. The paper also presents information about the traditional notion of state sovereignty and how the process of globalisation forces people to rethink this notion and replace it with the idea of welfare states. Introduction The World Trade Organisation (WTO) has been equally praised and criticised as a global institution which is responsible for the maintenance of trade between countries (Devuyst and Serdarevic, 2007). Representatives of different movements, such as Globaphile and Globaphobe, have introduced their arguments regarding the impact of WTO. Clarifying the purpose of WTO and the WTO Agreement is important to provide significant insights into the functioning of organisations in the field of global trade (Daemmrich, 2011). The objective of this paper is to critically analyse the role and functioning of WTO as it relates to Newland. Purpose of WTO and WTO Agreement The World Trade Organisation (WTO) emerged as an influential body in the global business environment. As an international organisation, WTO deals with the global principles of trade between different nations. The major function of WTO is to ensure that global trade relations are conducted in a free, proper and smooth manner (Devuyst and Serdarevic, 2007). The core of the system is represented by the nature of multilateral trade relations which have been specified as WTO’s agreements. The majority of trading countries is responsible for signing and negotiating these agreements. Some of the main agreements presented by this institution include Agreement on Agriculture (AoA), General Agreement on Trade in Services (GATS) and Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). Therefore, such agreements emerge as a solid legal foundation for international trade (Matsushita et al. 2006). As a result, member countries are guaranteed essential trade rights. In addition, national governments are required to maintain their trade policies within specific limits in order to comply with the interests of all global stakeholders (Devuyst and Serdarevic, 2007). The primary goal of WTO is to contribute to the improved welfare of the populations of the member countries. WTO is also responsible for providing a forum for negotiations among countries. It ensures the proper functioning of a dispute settlement mechanism (Devuyst and Serdarevic, 2007). Standards of living can substantially increase along with economic growth. Countries can achieve these objectives by allowing for the optimal use of global resources in line with the broader perspective of sustainable development (Matsushita et al., 2006). The core WTO rules and disciplines are about opening foreign markets for the benefit of multinationals, the EU and the United States. It would be in the interest of Newland to accept a series of new international obligations. It has been argued that WTO’s system for resolving trade disputes between member countries has achieved a substantial success (Van den Bossche and Zdouc, 2013). The WTO Agreement indicates the condition that each WTO member should ensure compliance with its laws and regulations. A significant part of the commitments in this sector refer to the issue of reviewing and appealing administrative decisions. The WTO Agreement will prevail over Newland’s Constitution in terms of requiring a revision of the country’s laws and regulations (Daemmrich, 2011). Newland’s laws should be consistent with the requirements specified by the WTO Agreement. For instance, Newland may consider the opportunity to create tribunals or relevant processes for the review of all administrative actions (Milner, 2005). The implementation of national treatment and conformity assessment is required to improve Newland’s courts. The country may confirm that all laws and legislative aspects or tools pertaining to WTO provisions may be adopted. It has been reflected in the literature that most constitutions enable central governments with an opportunit y to regulate trade and commerce relations with other nations (Devuyst and Serdarevic, 2007). Yet, the interpretation of these legal provisions remains challenging and unclear. The wide objective of the WTO Agreement has become a complex factor. Newland is expected to describe its constitutional arrangements and thus its WTO obligations need to be applied in a uniform manner throughout the country’s territory (Van den Bossche and Zdouc, 2013). Impact of WTO Membership The full impact of WTO membership reflects in the promotion of peace between countries, handling of dispute by applying constructive thinking and in the idea that rules are established easier for all members (Devuyst and Serdarevic, 2007). In addition, free trade tends to reduce the cost of living by providing a wide range of choices to consumers in terms of products and quality. Other significant effects that may improve the economic performance of Newland relate to extensive economic growth, increased national income and appropriate governance which adhere to solid legal principles and standards (Milner, 2005). WTO membership can help Newland present a balanced view of trade policy. The focus is on balance in the international economic and political system. As a result, the country’s government would be better placed to defend itself against lobbying practiced by narrow interest groups (Narlikar, 2005). Emphasis would be set on trade-offs that represent the interests of all stakeholders in the economy. Newland should be committed to an independent judicial review as part of WTO’s paradigm for the governance of legal principles (Devuyst and Serdarevic, 2007). It is important to improve the body of legislation and judicial interpretations which could be achieved through WTO membership. Notion of State Sovereignty and Impact of Globalisation The traditional notion of state sovereignty refers to a non-physical entity present at the international legal system which is dominated by one centralised government. In accordance with international law, state sovereignty indicates that a sovereign state should have a strictly defined territory, permanent population and one government (Milner, 2005). However, the process of globalisation forces individuals to rethink this concept. Globalisation has presented a dual impact on the sovereignty of states. The framework of human rights has outlined a sense of obligation of the state towards its citizens. Yet, as a result of globalisation, the social contract has a welfare component attached to it (Narlikar, 2005). The process of economic integration facilitated through the mechanisms of trade and development as well as WTO membership has limited the provision of policy options to states. In turn, this aspect has led to countries’ diminished capacity to meet the expected economic and legal obligations (Milner, 2005). For instance, such countries may encounter difficulties in complying with essential legal standards and principles in the global context. The traditional notion of state sovereignty has been replaced by growing understanding of nation states as welfare states. Such shift of perception has indicated that the focus on welfare is a leading element of the global concept of sovereignty. In other words, the idea of state sovereignty has been subjected to changes over time. The focus is on providing social security to the citizens of these states (Daemmrich, 2011). This may be the situation in the state of Newland. Economic globalisation has demonstrated an increased scope which reflected in the economic and legal functioning of Newland. Essential aspects of economic globalisation include the devaluation of currencies, strict regulation of capital markets and substantial public spending which has led to significant public deficits (Dhar, 2013). However, WTO membership can guarantee Newland better integration of its trade and legal system. The country may take proper risks, open up its fiscal market and determine its own polic y outcomes. In an attempt to provide the most reasonable course of action to Newland, it is essential to explore the negative effects associated with the country’s WTO membership. It has been stated that WTO is undemocratic, as this institution lacks transparency (Milner, 2005). The lack of transparency is a serious problem to countries considering the inappropriate mechanisms of governance undertaken by different states. The WTO rules are prepared for corporations that have an access to the negotiations. Moreover, WTO usually undertakes actions to privatise significant services, including education and health care. Another negative effect of WTO membership is that this international organisation undermines national sovereignty and local decision making (Dhar, 2013). An argument presented in this line is that developing countries are prevented from the opportunity to create local laws. It can be argued that developing countries are in a more unfavourable position with regards to the legal system compared to developed countries. The requirement of being internationally competitive poses significant challenges to WTO members (Devuyst and Serdarevic, 2007). That is why Newland should outweigh the advantages and negative effects associated with WTO membership in order to make an adequately informed decision. Conclusion The present paper analysed the role and functioning of WTO as it relates to Newland. Numerous arguments in favour and against WTO’s dominant role in international trade and development have been introduced (Narlikar, 2005). The prevailing function of the WTO Agreement has been discussed in the paper along with the full impact of WTO membership. Other important sections of the paper included the notion of state sovereignty and the impact of globalisation (Devuyst and Serdarevic, 2007). It has been argued that the process of globalisation has altered the way in which nation states function and regulate their trade. Yet, it has been concluded that Newland may benefit from WTO membership if it strictly adheres to essential economic and legal principles outlined by the international organisation. References Daemmrich, A. (2011). ‘The Evolving Basis for Legitimacy of the World Trade Organization: Dispute Settlement and the Rebalancing of Global Interests’. Harvard Business School. Working Paper 12-041. Devuyst, Y. and Serdarevic, A. (2007). ‘The World Trade Organization and Regional Trade Agreements: Bridging the Constitutional Credibility Gap’. Duke Journal of Comparative & International Law, vol. 18(1), pp1-75. Dhar, B. (2013). ‘The Future of the World Trade Organisation’. ADBI Working Paper. Matsushita, M., Schoenbaum, T. J. and Mavroidis, P. C. (2006). The World Trade Organization: Law, Practice, and Policy. Oxford: Oxford University Press. Milner, H. V. (2005). ‘Globalization, Development, and International Institutions: Normative and Positive Perspectives’. Review Essay, vol. 3(4), pp833-854. Narlikar, A. (2005). The World Trade Organization: A Very Short Introduction. Oxford: Oxford University Press. Van den Bossche, P. and Zdouc, W. (2013). The Law and Policy of the World Trade Organization: Text Cases and Materials. Cambridge: Cambridge University Press.

The Crucible by Arthur Miller

The novel, The Crucible was written in 1953 by Arthur Miller, which was based on the Salem Witch Trials existing in the late 1600s. In the play, Abigail and several other young women accuse innocent citizens of Salem for the action of witchcraft. During the trials, many individuals were unfairly persecuted; such as John Proctor. This event in history may be associated with the Red Scare, in which individuals were tried for their questionable influences of communism in the United States.When Miller compares the character of John Proctor to himself, the reader is able to relate the similar experiences that both men faced. The Crucible demonstrates the struggle against corruption involving the court, which lead to the death of many innocent individuals in Salem. The Crucible generates an allegory for Arthur Miller’s struggles with McCarthyism because of his similar experience relating to John Proctor’s battle against the Salem Witch Trials, and the relation between the act ions of the court in both situations.Arthur Miller uses several writing methods in order to convey The Crucible as an allegory for his struggles with McCarthyism. Miller demonstrates how the Crucible represents an allegory for his conflict with McCarthyism by relating his experiences with the plot of the novel. Miller relates the novel to his struggles by stating, â€Å"Should the accused confess, his honesty could only be proved by naming former confederates.† (Are You Now†¦ 34) Miller is explaining how the court operated, in terms of coming to their conclusions. He is showing the similarity between his experience with the trials involving the Red Scare, and the trials in Salem.The witchcraft trials were very much alike the communism suspicions in the United States, in which many individuals were falsely accused for crimes they had not committed. The court’s duty was to draw names of other participants of the so-called â€Å"crimes†. Miller indicates the s imilarity in Judge Danforth’s statement to McCarthyism in the quote, â€Å"Mr. Proctor. When the devil came to you did you see Rebecca Nurse in his company?† (Crucible 129) This displays how the court believed your testimony, only if you were to mention other members.Miller uses the technique of connecting the two experiences together by incorporating the approaches in which the court took to obtain valuable information. The court’s actions demonstrate how unjust they were in coming to conclusions. Another way that Miller creates an allegory for his  struggles with McCarthyism in the novel is when Hale tells Abigail, â€Å"You must have no fear to tell us who they are, do you understand? We will protect you.† (Crucible 43) This technique pressures Abigail into falsely accusing others for acts they had not committed, although she is turning the blame away from herself.Miller relates this technique to his experience with the court in which they attempted to make him feel protected, if he would reveal his knowledge. This proves that the court did whatever they could to extract information from the suspects. The novel proves to represent an allegory for Miller’s struggles with the court, and the suspicion that the jury had among the suspects. He relates the Salem Witch trials to the Red Scare by stating, â€Å"In both places, to keep social unity intact, the authority of leaders had to be hardened and words of skepticism toward them constricted† (Are You Now†¦ 32).Arthur Miller is clarifying the fact that as the trials continued, the more strict and severe the court became. This often caused for false accusations against innocent citizens. As the trials developed, the courts were able to establish their own conclusions stemmed from the proceedings. Miller explains how John Proctor rebelled against the court’s unjust actions of jumping to conclusions before gaining enough logical reasoning. He claims that Proc tor, â€Å" [had] become the most forthright voice against the madness around him† (Why I Wrote†¦ 26).He relates his experience with the court to the Proctor’s relation with the Witch Trials because they both had stood their ground against the authority. Miller continues on to state, â€Å"I sensed that I had at last found something of myself in it,† (Why I Wrote†¦ 26) Miller is able to finalize his relationship with Proctor by professing how the character in the novel was an inspirational figure. Overall, this strategy of relating himself to the character of John Proctor proved to be effective in the representation of Miller’s fight against McCarthyism.The Crucible constructs an allegory for Arthur Miller’s struggles with McCarthyism because of his similar experience relating to John Proctor’s battle against the Salem Witch Trials, and the relation between the actions of the court in both situations. Arthur Miller is able to devel op an allegory from the play to his experience with several strategies. He relates the actions of the court to the way in which the court treated him. He then uses the similarity between the role Proctor played in the play, to the role he had in his struggles during the Red  Scare. In conclusion, Miller used many effective tactics to create a compelling allegory of his struggles against McCarthyism in the novel, The Crucible.

Shakespeares The Merchant of Venice -- The ring, the caskets, and the pound of flesh, and how they are symbols of Shylocks often-overlooked humanity.

Shakespeares The Merchant of Venice The ring, the caskets, and the pound of flesh, and how they are symbols of Shylocks often-overlooked humanity. The Merchant of Venice is a play known for its characters, for the cunning and irascible Shylock, for the mischievous, youthful lovers, and for its surprising views on Jews and culture in the Elizabethan era. When read, however, one discovers that there is much more to the play than its marketable traits. There are three pivotal plots, which intertwine in the play: the ring, the caskets, and the pound of flesh.The ring is, perhaps, the most easily overlooked object in the play. It was given to the bachelor Shylock by Leah, Jessica's mother, and though it is only mentioned briefly its significance is great. When Shylock learns that his daughter, Jessica has stolen the ring and traded it for a monkey, he expresses poignant and eloquent grief for its loss: "I would not have given it for a wilderness of monkeys" (III.i.101-2). This vulnerability and humanity is startlingly uncharacteristic for the reader's view of Shylock, and we are surprised to witness him feeling human emotions aside from anger and greed.Antonio reproaching Shylock (characters from Willi...For us to view Shylock as inhuman, we must do so in the face of this evidence that he can both love and mourn.The contest of the caskets - gold, silver, and lead - is a representation of the culture and laws of Venice. The contest is open to all men, from all nationalities and religions, who wish to seek Portia's hand in marriage, just as the city of Venice is one of wealth, business and opportunity for all - Christian or Jew - to seek a fortune. Each of the caskets bears an inscription; the gold casket says "Who chooseth me shall gain what many men desire" (II.vii.5), the silver casket says "Who chooseth me shall get as much as he deserves" (II.vii.7), and...

Financial Crisis in Iceland Essay Example

Financial Crisis in Iceland Essay Example Financial Crisis in Iceland Paper Financial Crisis in Iceland Paper This assignment is part of ECM04 Economics of Capital Markets module on phase 2 in MSc. Finance and Investment at University of Brighton 2008-2009. The assignment is to analyze the Icelandic financial crisis which eventually led to the collapse of the Icelandic banking system and the economy as a whole. In order to analyse the Icelandic financial crisis we will begin to look at the background and what we regard as the causes, look at the consequences and future prospects. In the end we compare the Icelandic financial crisis to a model which Kindleberger covers in his book Manias, Panics and Crashes. Kindleberger (1978) describes financial crisis in the following way: What happens, basically, is that some event changes the economic outlook. New opportunities for profits are seized, and overdone, in ways so closely resembling irrationality as to constitute a mania. Once the excessive character of the upswing is realized, the financial system experiences a sort of distress, in the course of which the rush to reverse the expansion process may become so precipitous as to resemble panic. In the manic phase, people of wealth or credit switch out of money or borrow to buy real or illiquid financial assets. In panic, the reverse movement takes place, from real or financial assets to money, or repayment of debt, with a crash in the prices of commodities, houses buildings, land, stocks, and bonds in short, in whatever has been the subject of the mania. Background Causes European Economic Area Icelandic government control over the economy has reduced over time. The most dominant decision was when Iceland entered the European Economic Area (EEA) in 1994. When Iceland joined the EEA it got access to European markets and adopted European regulations. : Joining the EEA had a positive impact on the economy, however opening an insular economy to the EEA without significant institutional reforms carried with it dangers. Neither the Icelandic authorities nor private firms were prepared to operate in such an environment. This is especially relevant in the case of banking where the aim of Icelandic government was to build up financial centre in Iceland. To be able to build up financial centre it was very important to join EES in order to have access to European markets and adopt European regulations. This was new experience for Iceland to have the access to foreign capital because for most of the 20th century the economy was heavily regulated. (Dani elsson Zoega, 2009) Free Capital Transfer and Privatization of the Banks In continuance of EEA agreement, Icelandic government decided to privatize the three biggest banks which started 1997 and was fully completed in 2003. The new owners of the banks had little or no experience of international banking, the same applied for the Icelandic government. When Iceland accessed EEA, it faced full freedom in export and import of capital transfer among other things and the new owners of the banks began to expand the old commercial banks into investment banking. The new investment banks could get cheap capital which was easy at that time. Figure 1 shows how foreign debts have increased since Iceland got independent and it is interesting to see how the foreign debts increased dramatically when the banks had been fully privatized in 2003. (i lafssson, 2008) Figure 1: Shows foreign debts of the Icelandic economy gross dept, long term debts and net foreign debts, in proportion of GDP. Source: i lafsson, 2008 Figure 1 illustrates how easy it was to get capital at that time and the new owners of the banks forced ahead on the capital markets to finance their investments abroad. Foreign debts of the Icelandic economy were seven times GDP just four years after privatization of the banks. The study of financial economics teach us that when foreign debts increase enormously, real estate and stock price rise, there is obvious signs of increasing risk of financial crisis. (Kindleberger, 1978) Figure 2: Shows net debts of the national economy year 2005, in multi-national comparison foreign and domestic debts in proportion of GDP. Source: i lafsson, 2008 Immediately in 2005, two years after the privatization of the banks, Iceland had become most indebted OECD country in the world, as can be seen from figure 2 (i lafsson, 2008). According to the picture the situation in Iceland was already worth of criticism in 2005, with net foreign debts around 125% of GDP. (Siguri sson Svavarsson, 2007) The banking expansion was the source of the rapid economic growth that took place between 2003 and 2007. It enabled households and firms to take advantage of the abundance of low-interest funds in international capital markets to finance domestic investment and consumption, as well as the acquisition of domestic and foreign firms. Because the banks got fund in the international wholesale market this was an externally financed boom. The inflow of capital had a predictable effect on the exchange rate, the stock market and the current account as can be seen in table 1 in Appendix B. (Dani elsson Zoega, 2009) Speculation Capitalism in Iceland The objects of speculation will differ from boom to boom and crisis to crisis. The alternative explanation of the un-sober upswing goes back to Irving Fisher, which emphasizes that the real rate of interest was too low. Prices rise on the upswing, while interest rates lag. This implies a fall in the real rate of interest. With real interest rates falling, and profit prospects either rising or steady, rational investors expand. Speculation often develops in two stages. In the first, sober stage of investment, households, firms, investors, or other actors respond to a displacement in a limited and rational way. In the second, capital gains play a dominating role. The first taste is for high interest, but that taste soon becomes secondary. There is a second appetite for large gains to make by selling the principal (Kindleberger, 1978). The Icelandic bubble fits well within the framework of Kindleberger regarding the destabilizing effects of speculative finance. The Icelandic bubble started with the excitement generated by the privatization and deregulation of financial institutions, and appear unlimited access to foreign capital markets at low interest rates. The capital inflows stimulated economic growth, the outlook brightened, further increasing the willingness to borrow. Asset prices started to rise. Euphoria developed, increasingly high-risk borrowers found easy access to capital, risk appetites increased, and firms and individuals started to borrow for speculative reasons. Borrowing on the margin to buy equities became a popular activity. Banks competition for market share intensified and they lent to increasingly high-risk borrowers. A real estate bubble ensued, fuelled by seemingly unlimited bank lending. Many of the largest asset shareholders of the Icelandic banks, was highly leveraged, were facing difficulties. Investigations has detected that largest shareholders resorted to borrowing from their own banks to buy bank stock, with a view to prop up the price. The collateral behind the loans was only the bought bank stocks. In the end, of course, the entire structure collapsed. (Dani elsson Zoega, 2007).

Agricultural biodiversity conversation

Agricultural biodiversity conversation Agricultural biodiversity is defined as the variability and variety of plants, animals and microorganisms that are used in agriculture and food. To specify it, agricultural biodiversity can be expanded and categorized it into ecological diversity, genetic diversity and organismal diversity. Agricultural is not only a subset of biodiversity, somehow it embraces units and habitats that are usually not accepted or recognized by some biologists as a part of biological diversity. Agricultural biodiversity is the results of the interactions between humans and natural ecosystem and brings beneficial to human health and nutrition and able to provide humans with goods and services. It includes species that are used directly and indirectly in food and agriculture and species that are not included in the farming system. Diets, food intake, nutrition, and ingredients for food preparation, cooking processing and storage are also one of the elements of agricultural biodiversity. Besides, agricultu ral biodiversity also includes physical, social, cultural, ethical, spiritual elements and elements that benefits and harms the crops, food production, and ecosystem. For instance, pollination is one of the elements that can bring beneficial not only to food production but ecosystem. Likewise, pests and diseases are few of the elements of agricultural biodiversity that affect crops adversely. The number of plant species and animal species that were successfully domesticated has been decreased across the centuries due to the simplification of agriculture also known as agricultural revolution. The ease of cultivation, the nutrition that the species are able to produce and the species that are able to be grown in a particular habitat are the reasons of the simplification of agriculture. Over the centuries, natural selection and artificial selection have developed a complex diversity of local varieties or landraces. Due to the difference of external conditions in such soil type, weather, climate, landraces or primitive cultivars have their own adaptation, and characteristics such as nutritional value, use and date of maturity. The simplification of agriculture has caused some controversies. Researchers suggested that it reduces human’s dietary diversity due to intensification of agriculture. It brings adverse effect on human health due to human only rely on tiny number of crop species for instance the staples, which are mainly barley, wheat rice, millet, etc. and might cause malnutrition and has higher chance of getting infection by diseases. However, some researchers suggested that by growing such crops, others can concentrate on finding other nutrients, and so they can have balance nutrition. In short, it cannot be denied that the intensification of agriculture has sustained human population growth. Simplification of agriculture is mainly caused by modern intensive agriculture, while others are small-scale agriculture and other various forms of traditional agriculture, home gardens. However, the substitution of landraces by more advanced cultivars has caused genetic erosion of the crop species, loss of landraces. Humans in global depend only 7,000 out of 400,000 species of plants as their staples in order to maintain adequate nutrition. They are normally cultivation crops, underutilized or orphan crops, wild-gathered plant species, crop wild relatives. Wild-gathered plant species are not only used as food, they are also used as fibres, fuel, ornament and medicines. They are still popular in tropics, developing countries and the Mediterranean region especially for rural people, as they provide rural poor with most of their daily requirement of essential vitamins and minerals. As wild-gathered species play important role to humans nowadays for instance increase income, nutritional benefits, some domestication programmes are being developed to bring wild species into cultivation. The term ‘Underutilized species’ is defined as those species that can improve people’s livelihoods, food security, domestication but due to lack of competitiveness with domesticated crops, they are not fully utilized. However, these species are receiving more recognition which more and more report and meeting has mentioned the importance of underutilized species. Next, crop wild relatives are an essential source of genetic material for getting better adapted crops even though it is not a major role in human nutrition. Hence, it is also now widely recognized that crop wild relatives will play a role in future food security when facing global change. Animal diversity for instance dairy products, eggs, meat, etc. also plays important role in human nutrition and dietary diversity. It mainly contains proteins, fat, some vitamins and nutrition that might not have in the plants. It might not a major part of some people’s diet due to dietary restriction, financial restriction, supply restriction. Wild meat can be defined as non-domesticated mammals, birds, reptiles and amphibians hunted for food. However, due to excessive hunting of some wild animals, it is threatening the livelihoods of some forest communities. . The demand for animal source foods has been increasing in recent years. Hence, industrial livestock production is needed to supplement the wild meat. However, it is reported that the practice of cultivation is not sustainable due the large usage of land surface. Next, fish and crustaceans is a major source for coastal, lacustrine and riverine communities. Fish play important role in developing countries especially in r ural area, to get sufficient nutrition. Now, nearly 50 percent of fish eaten are cultivated, not wild capture. As fish also provide adequate protein, vitamins and minerals to human, the world fish consumption has been increasing in recent years. Nevertheless, agricultural intensification is threatening our biodiversity around the world. It threatens rare or almost extinct plant and animal species, adverse effect on biodiversity, changed our dietary patterns, and overuse on energy and water. Therefore, some researchers proposed new paradigms to solve this problem. The main concept of the new paradigms is maintaining intensification of agricultural production but without simplification. In the other words, maximize the productivity from the same area of land while conserving the environment and resources. It is important that healthy ecosystems provide not only goods and services to human but the entire agricultural systems. Governments and policymakers overpass the relationship between biodiversity conservation and poverty. In fact, local biodiversity and ecosystem services play important role in developing countries especially in rural area. It provides food, medicine, fibre, fuel wood etc. to the local communities. However, local agricultural biodiversity such as traditional crops, underutilized species and wild-harvested species is less concerned by public because of lacking of evidence, research, literature reviews and knowledge on the underutilized crops and wild-harvested species. Hence, some researchers encourage others to do research on local biodiversity and nutrition in order to have better understanding of local dietary contributions, and local modification by various processing techniques.

Q3 Essay Example | Topics and Well Written Essays - 500 words - 1

Q3 - Essay Example It is important in improving the organization’s competitiveness through ensuring that the customers are loyal to it as well as the optimization of innovative products and services from the organization (Day et al 2000). More over, management as well as employees use this technology to put together and evaluate data obtained regarding customers for the purpose of developing a strong relationship between them and the customers. This strengthens the basis for new product development as well establishing market for the organization’s products. It is clear that customer relationship management is the core technology for the organization due to the fact that without it, banks may not be able to obtain essential information concerning customers, which affects the banking system in one way or another. Any organization is usually concerned with enhancing its competitiveness in the market. CRM technology helps in solving issues regarding competitiveness, thereby making it possible for an organization to accomplish its goals. This technology has encouraged innovativeness in the organization (Percival 2006). The availability of information and the use of the customer oriented approach, which is enhanced by the CRM technology, have made product differentiation in the organization possible through innovativeness. This has increased the organization’s competitive advantage, which is a major factor that contributes to profitability. Technology that is core or enabling to an organization is identified through critically evaluating whether it is capable of assisting in the realization of organizational goals. It is also important to assess whether communication regarding the organization’s strategy is acquired in order to ensure that the organization has a basis for establishing the technology that is regarded as the core to the organization’s success. Such technology is usually understood by every employee in the organization who understands

International Political Economy Essay Example | Topics and Well Written Essays - 3500 words

International Political Economy - Essay Example (Ttreault and Abel, 1998: p. 3). With reference to the material reality individual actors are expected to be pursuing their self-interest through bargaining and the interplay of the market. (Ttreault and Abel, 1998: p. 3). Similarly considering the ideological reality one would expect to see a multi-faceted order and its potential for improving overall production and wealth skewed in various ways to provide different sorts of short-term advantages for those who can manipulate the system to conform to specific goals. (Ttreault and Abel, 1998: p. 3). For instance the flow of resources, the availability of money as well as the cost of doing business can be manipulated, even by weak countries if they seize the right moment. While the material reality may be evolving toward a complex interactive system, such an outcome serves to justify and describe one way or another to rig the system to a particular advantage rather than to structure a mutually beneficial international economic order likely to raise overall global wea lth but unlikely to generate individual distinction or preeminence for particular countries. (Ttreault and Abel, 1998: p. 3). Dependency theory refer to a set of theories, which maintained that third world countries fail to attain adequate and sustainable levels of development as a result of their dependence on the advanced capitalist economies. (Scott and Marshall, 2005). Built upon Lenin's theories of imperialism, the theory focused upon the economic penetration of the third world particularly Latin America by the large capitalist economies. (Lievesley, 2003). Dependency theory was developed in 1960 and called into question the structural developmentalism associated with Raul Presbish as well as the United Nations Economic Commission for Latin America (ECLA), which emerged in 1948 in Santiago, Chile. (Lievesley, 2003). According to the ECLA, the world was regarded as divided into center (the developed, industrialized North) and the periphery (the underdeveloped agricultural South) and the relationship between them was determined by the structure of the world economy. (Lievesley, 2003). The economy of Latin America concentrated on the production of primary inputs for export to the developed industrialized North. Presbish later discovered that instead of a mutually advantageous relationship between North and South, there was an unequal exchange with Latin American economies facing a long-term secular decline in their terms of trade thereby resulting in a chronic balance of payment deficits with the periphery having to export more and more in order to maintain the same levels of manufactured imports. (Lievesley, 2003). The figure in the following page represents the relationship between the developed industrialized North and the underdeveloped agricultural south. Figure 1. Dependency Theory Core/Metropolitan Centre Power Development Unequal Exchange Periphery Under development Marginal = Dependency Theory Source: Lecture Notes. Frank, a German Economist of development was the major contributor to dependency theory who in his book Capitalism and Underdevelopment in Latin America (1967), concentrated upon the external mechanisms of control exerted by the centre (or metropole) upon the periphery (or satellite). (Lievesley, 2003; Scott and Marshal, 2005). The centre maintained the periphery in a state of underdevelopment for

Political Ideologies Essay Example | Topics and Well Written Essays - 500 words

Political Ideologies - Essay Example Marx’s opinion about ideology and its implications emphasizes on mystification and class system. It is believed by Marxists that the term ideology in politics gained a controversial nature from the fact that it forces interests of the ruling class on society thus class system is made a key element of ideology. The ideas of the ruling class always become the ruling ideas which have to be accepted by those who lack the means of mental production because the ruling class acquires control over the means of mental production also. Regarding the origin of the term ideology, it was first coined during the French Revolution when it was opinioned that political ideology would grow up to become the queen of all sciences. The original meaning of this term lost its value in the coming years to be replaced by Marx’s use of the term and the interest taken by generations of Marxists in the new color ascribed to ideology by Marx explains the popularity of ideology as a key science in modern social and political world. Ideology is also largely thought of as a manifestation of power in that it not only develops a class system but also supports a system of unequal class power in a society. This means that the ideas of the ruling class become an ideology which has to be accepted by those who are less powerful in a society no matter how exploitative the implications of that ideology may turn out to be. The ruling ideas of any age make up an ideology which explains why this term keeps changing colors with every age. Ho wever, in later years the term ideology in politics was separated from any negative connotations like mystification and class position as suggested by Marx which also largely put an end to the cold war between science and ideology. The journey of the term ideology suffered huge ups and down with the emergence of dictatorships like Nazi in Germany and Stalinist in Russia when the scholars began to use the term ideology

Policing and mistrust in black community Research Paper

Policing and mistrust in black community - Research Paper Example gh evidence, most black families in the United States are too reluctant and more cautious in advising their children to be careful when dealing with police officers. While making a flashback, there is often a disturbing experience of either black men or women having suffered under mysterious circumstances in the hands of police. Therefore, how does the level of mistrust hinder the relationship between police and the black society in the United States? As illustrated by Smith and Malcolm (1036), there is a growing concern that the majority of the black community has always been the target of police brutality. Besides, several questions of mistrust between police and black community within the United States have been left unanswered. Consequently, it is not possible to re-examine the relationship between black Americans within the context of policing depending on how the offenders would be awarded judgments from the crime committed. It is very important to understand that there is very minimal American police education concerning cultural and historical injustices. As such, the above has contributed into poor handling of the black community by the police. It is also vital for the police officers to embrace a proper communicative style that is meant to harmonize relationship between members of the community in regard to restoration of law and order. According to Smith and Malcolm (1036), embracing accountability among police officers while dealing with the black minority is considered to be a very important subject. Moreover, it would lead to the incorporation of the spirit of competency and harmonization of trustworthiness between the law enforcers and the community. As a result, it would lead into corporation while ensuring that there is presence of security organs at all levels of the society (Smith and Malcolm 1036) Tipton (54), a chief security analyst from Texas argues that, it is important for the black community to understand `elements of policing and

Advantages and disadvantages of the film medium for Surrealism Essay

Advantages and disadvantages of the film medium for Surrealism - Essay Example The essay "Advantages and disadvantages of the film medium for Surrealism" discusses surrealism and the film medium. Looking at examples of surrealistic film work can provide a relational discussion of the Manifesto of Surrealism and the achievements of the artists who used film as a medium. Surrealism blossomed from the remnants of the Dada movement. Surrealism emerged to elevate objects into new imaginings of reality, recreating the world to express thoughts that were unfettered by reason and order, but free to be associated through related and unrelated imaginings. Politically, Surrealists were typically to the extreme left, embracing communism and anarchist principles in search of ways in which to liberate man from the chains of capitalistic points of view and to elevate the human spirit beyond the needs for material gain over others. If one clear message is to be gained from the overall movement and the visuals that were represented by its members, it might be said to say that à ¢â‚¬â„¢the world is not as it seems’. It is the common interpretation of the world that is challenged by the Surrealists. At a time when the entire world was struggling with the interpretation of how life should be viewed and lived, the Surrealists revealed that the perception of the world did not always reflect its reality. Therefore, to reflect reality was to, in truth, twist it until it revealed a deeper truth or an unimagined sense of how the world worked. In a work of surrealism real objects become pawns.

Political Ideologies Essay Example | Topics and Well Written Essays - 500 words

Political Ideologies - Essay Example Marx’s opinion about ideology and its implications emphasizes on mystification and class system. It is believed by Marxists that the term ideology in politics gained a controversial nature from the fact that it forces interests of the ruling class on society thus class system is made a key element of ideology. The ideas of the ruling class always become the ruling ideas which have to be accepted by those who lack the means of mental production because the ruling class acquires control over the means of mental production also. Regarding the origin of the term ideology, it was first coined during the French Revolution when it was opinioned that political ideology would grow up to become the queen of all sciences. The original meaning of this term lost its value in the coming years to be replaced by Marx’s use of the term and the interest taken by generations of Marxists in the new color ascribed to ideology by Marx explains the popularity of ideology as a key science in modern social and political world. Ideology is also largely thought of as a manifestation of power in that it not only develops a class system but also supports a system of unequal class power in a society. This means that the ideas of the ruling class become an ideology which has to be accepted by those who are less powerful in a society no matter how exploitative the implications of that ideology may turn out to be. The ruling ideas of any age make up an ideology which explains why this term keeps changing colors with every age. Ho wever, in later years the term ideology in politics was separated from any negative connotations like mystification and class position as suggested by Marx which also largely put an end to the cold war between science and ideology. The journey of the term ideology suffered huge ups and down with the emergence of dictatorships like Nazi in Germany and Stalinist in Russia when the scholars began to use the term ideology

Advantages and disadvantages of the film medium for Surrealism Essay

Advantages and disadvantages of the film medium for Surrealism - Essay Example The essay "Advantages and disadvantages of the film medium for Surrealism" discusses surrealism and the film medium. Looking at examples of surrealistic film work can provide a relational discussion of the Manifesto of Surrealism and the achievements of the artists who used film as a medium. Surrealism blossomed from the remnants of the Dada movement. Surrealism emerged to elevate objects into new imaginings of reality, recreating the world to express thoughts that were unfettered by reason and order, but free to be associated through related and unrelated imaginings. Politically, Surrealists were typically to the extreme left, embracing communism and anarchist principles in search of ways in which to liberate man from the chains of capitalistic points of view and to elevate the human spirit beyond the needs for material gain over others. If one clear message is to be gained from the overall movement and the visuals that were represented by its members, it might be said to say that à ¢â‚¬â„¢the world is not as it seems’. It is the common interpretation of the world that is challenged by the Surrealists. At a time when the entire world was struggling with the interpretation of how life should be viewed and lived, the Surrealists revealed that the perception of the world did not always reflect its reality. Therefore, to reflect reality was to, in truth, twist it until it revealed a deeper truth or an unimagined sense of how the world worked. In a work of surrealism real objects become pawns.

Welcome Remarks Essay Example for Free

Welcome Remarks Essay In behalf of the graduating class, it is my honour/pleasure to welcome all of you this afternoon to this solemn and joyous occasion. To our parents, guardians, friends and family, I express the deepest appreciation to you not only for your presence today but also for your endless love and support to us. I also like to extend our gratitude to our beloved teachers, faculty, and members of the ASIST for the patience and guidance you have shown to us which we will carry to face the upcoming chapters of our life. The next stage of our life is about to begin but without the supports from you, we may not have made it to this day. So again, thank you and welcome. To my fellow graduates, congratulation, I am honour to be here today graduating with all of you. These past four years has been an unforgettable journey which prepared us for what the future holds. Let’s take a moment to reflect on the bonds we developed during our time. Many of us will surely miss these years, on how we survived here together at ASIST, and the memorable and influential moments of our lives. We began high school as children and today we leave and say good bye as adults. Remember, four years ago we walked into this halls as nervous as we were on the first day of school we were so called the freshmen before and now here we are we’re leaving the school behind. We say good bye to our four sided classroom which we have known too well, to our 30 minutes lunches, to our teachers and for those who become part of it. The most important good bye we will say is to each other and the past we created as a class, and now we welcome the opportunities of the future. Today, it’s not only does this class graduate, but we also leave behind significant talents, wisdom and legacy. The skills and talents that once roamed these halls will be set out into this world, and I am confident they will be put to good use. We owe all of these to our beloved alma mater. Thanks to ASIST for providing us a high quality education, for helping us enhance these abilities. We are privileged to have attended this school. I am sure that the fine education that we received will stand us in good stead time and again. Thus I say so my dear friends let us not stop gaining knowledge. If we have done all that we could in high school, let us further our study by putting even more effort into our own chosen paths. For our knowledge is yet to grow  into true maturity. But for now, let us sit back, think and reflect. As we go on with our graduation rites today, it is time to gather all that we have learned and think about them. And celebrate for all our efforts in making it into this level. For surely, we would not have achieved a great feat such as this without the wits, the power, the strength, the brains and the dedication that would usher us into further development. Before I let my emotion sweep me away I would like to tell all my classmates who are sitting here with a square piece of cardboard on their head just one little thing. Thank you for all the memories. The fights, the team efforts, the assignments, the laughter, the tears, the prom, the photos; all of them. Wherever we go and whatever we do, may we always be friends when we meet again. We might have ended up today another chapter of our life, and soon to travel our own path but always remember that, â€Å"Every ending is just a new beginning†. Good luck and Congratulations my fellow graduates of the class of Fourth Year Emerald batch 2015. ASEAN 5-Year Work Plan on Education (2011-2015): 4 priorities 1. ASEAN Awareness; 2. (a) Increasing Access to, and increasing Quality Primary and Secondary Education; (b) Increasing Access to, and Quality of Education-Performance Standards, Lifelong Learning and Professional Development; 3. Strengthening Cross-Border Mobility and Internationalization of Education; 4. Support for other ASEAN Sectoral Bodies with an Interest in Education †¢ Many actions are consistent with targets expressed in the MDGs Brief Introduction †¢ â€Å"develop human resources through closer cooperation in education and life-long learning, and in science and technology, for the empowerment of the peoples of ASEAN and for the strengthening of the ASEAN Community† (ASEAN Charter) †¢ Social dimensions of development in ASEAN: promote greater educational cooperation among ASEAN Member States and strengthen education within them: (1) to narrow the development gaps, (2) to prepare youth for re gional leadership, (3) to increase the competitiveness of the people.

PETRONAS | Employee Health and Safety Case Study

PETRONAS | Employee Health and Safety Case Study 1.0 Introduction The topic that we choose for our assignment in Human Resource Management is employee safety and health. Nowadays, safety and health is a significant issue for an organization to its employees. What is meant by safety and health for employees? Firstly, safety means the condition for employees are being protected from getting any danger, risk or injury in a working environment during the working hour. Meanwhile, health means the organizations efforts to prevent its employees from suffering physical or mental illness. In short, every organization should ensure the safety and health condition in the working environment since employee is the asset of the company. If the employees feel secure in their working environment, they will perform efficiency and effectively to achieve the companys goal. However, if the working environment is not safety and may cause them illness, it will affect the performance quality as the employees will think why should I going to do this, this is not safe for us. Inevitably, it is very important for an organization to ensure that their employees are working in a safe and healthy environment so that it will greatly influence the productivity and overall efficiency in any organizations. Secondly, it will also help to reduce and prevent industrial accidents. Consequently, the enforcement of employee safety and health will definitely help to reduce the absenteeism among employees. Also, it will also boost the morale among the employees inside the organization. Moreover, team spirit could be developed and the sense of belongingness among the employees could be enhanced as they are protected. As a result, the main objective of our topic is to determine the regular review of safety and health performance in an organization. Therefore, the employees can have a better working condition to perform their specific tasks. 2.0 Content: Theory and concept The first theory that we are going to apply for the chosen topic is Bounded Rationality. Bounded Rationality state that a decision maker makes decision at a satisfactory level rather than the maximum level because of the lack of resources and information needed. In order to implement a successful employee safety and health program in an organization, the managements have to well-planned with various choices of alternatives and decide the optimum one. Having said this, when a company intend to install employee safety and health program to replace the existed one, the switching cost involved may be much more higher than expected, that makes it difficult for the company to bear the cost. Therefore, the management shall decide the appropriate method with the sources available to fix the problems, so that both employers and employees could enjoy the benefits from the implementation of the safety and health policy activity. Herzbergs two factor theory is the second theory that we will apply to our topic. The Herzbergs two factor theory is also known as the motivation-hygiene theory. This theory states that there are certain factors in the workplace that can cause employees satisfaction or dissatisfaction with the working environment (NetMBA, 2010). The factors that affect employees to become satisfied are the sense of achievement, recognition for their accomplishment by the top management, meaningfulness of the work, growth and promotional opportunities. On the other hand, the factors that lead employees to become dissatisfied are the strict company policy, no fringe benefits, bad physical work condition and low salary. If employees are not satisfied with the working environment, it will decrease the productivity. In order to maximize the profit in an organization, the company should provide a good working environment for employees so that it can maintain the company production quality. Thus, the motiva tion of employee is the key factor for an organization since it is one of the several factors that significantly affect the productivity which in turns increase the profitability in an organization. In the third place, we are going to apply Maslow hierarchy of needs in our topic. Maslow hierarchy of needs can be categorized in five independent levels of basic human needs which are physiological, safety, love or belonging, esteem and self actualization that must be satisfied in a strict sequence starting from the lowest level. Physiological needs are the lowest level of basic human needs while self actualization is the highest basic human needs. In this topic we will focus on safety level, which safety needs security of body, employment, resources, morality, family, health and property. Furthermore, safety needs for an employee plays a vital role for an organization to take the responsibility because the employees are helping the organization to generate income. In return, the company should provide a proper working environment for the employees. In a nutshell, Bounded Rationality, Herzbergs two factor theory and Maslow hierarchy of needs are the theories that we are going to apply to our topic employee safety and health. Keeping to the adage that safe operations are smooth operations, these theories are extremely important for an organization to follow because it will assist the organization to increase the profit by providing a safety and health working environment to the employees. Significance and contributions In order to utilize individuals to achieve organization objective, we should have five human resource management functions such as staffing, human resource development, compensation, safety and health and employee and labor relations. Consequently, we know that the assignment topic that we choose is pivotal for an organization because this is one of the five human resource management functions. In addition, we know that safety and health not only for the organization to take the responsibility on the employees but also the employees themselves should aware and responsible for their own safety and health. Having said this, when the organization is providing the methods on how to use the machine in a safety way but the employees do not follow the instructions. Therefore, no matter how the organization implement the safety and health policy to employees, it is not effective if the employees do not follow the instructions given. Inevitably, it will cause danger to them and other employee s in the working environment. As a result, the organization and employees should take the obligation together on safety and health. Subsequently, it will assist the organization to increase the productivity by the workers if they are focusing on employee safety and health because employees can have a better satisfaction with the working environment which is safe and secure to perform their task. If the productivity increases, the company tends to sell more products. Thus, it will affect the overall profit of the organization. In addition, it will boost the morale among the employees inside the organization. Team spirit could be developed and the sense of belongingness among the employees could be enhanced as they are protected. As a result, the employees tend to spend more time to perform their task in a safety and health environment to assist the organization to generate income. In short, safety and health is not the only importance HRM function of an organization but also other HRM functions as well. This is because the relationship between these five functions is link together. Without one of them, the organization cannot operate well. Therefore, the organization should focus on all HRM functions areas. 3.0 Case Development (Practice) The company we have chosen to be discussed in our assignment is Petroliam Nasional Bhd (PETRONAS). PETRONAS is the national oil and gas company in Malaysia. It established in 1974 and wholly-owned by the government of Malaysia (Abdul Ghani Pg.Hi.Metusin and Ooi Kee Beng, 2005). Together with 127 direct subsidiaries and 54 associated companies, PETRONAS, a multinational corporation, has fully integrated oil and gas operations in a broad spectrum of the oil and gas value-chain and with global presence in 31 countries (S.A Zainal Abidin, O.Bekri, A.Jalaludin, 1996). In addition, it also conducts a variety of business activities include exploration, development and production of crude oil and natural gas in Malaysia and overseas; the liquefaction, sale and transportation of LNG; the processing and transmission of natural gas and the sale of natural gas products; the refining and marketing of petroleum products; the manufacture and sale of petrochemical products; the trading of crude oil, petroleum products and petrochemical products; and shipping and logistics relating to LNG, crude oil and petroleum products.ÂÂ   Safety issue always is high concern in the oil and gas industry especially since the Gulf of Mexico incident happened in 2010. PETRONAS has around 44,000 of employees. Therefore, it strives to contribute and take care of the well-being of people as well as nations, regardless wherever it operates by developing and adding value to oil and gas resources. It balances the commercial, environmental and social considerations carefully. A report from Social Security Organization shows the construction is one of the highest fatality rate in the accidents among the industry. PETRONAS experiences the worst ever group safety record in 1998 with 31 fatalities and followed by 13 and 17 fatalities in 1999 and 2000 respectively. To ensure the PETRONAS Corporate Policy Statement on Health, Safety and Environment (HSE) is implemented effectively, a proactive approach must be adopted in promoting Occupational Safety and Health (OSH). First of all, company HSE policy is the basis requirement to implement in PETRONAS as well as to any other organization. Thus, the legal liability of projects and the penalties imposed to owners and stakeholders are clearly outlined in the Environmental Quality Act 1974 and the Occupational Safety and Health Act 1994. A good OSH management will be able to prevent and reduce accidents and ill health in the working environment. For example, HSE Management Procedure will be preparing for every project run by PETRONAS. This is to ensure that all phases of the project and the OSH requirements are clearly defined and spelt out. The purpose of this procedure is to helps the management in complying with the related local OSH Acts or rules and regulations, establishing the minimum OSH objectives to be met at the various stages of the project, developing the necessary guidelines to carry out a proactive management of consultants and contractors on OSH matters and ensuring a continuous OSH improvement for all project activities. In addition, with such procedure and policy, the management can make decision more efficiency and effectively. In the meanwhile, it applies the Bounded Rationality theory in which the decision maker or the management makes decision at a satisfactory level with limited resources and i nformation. When problem occur, the management can make decision at a limited time with the best alternative according to the procedure stated. Furthermore, PETRONAS enhance the governance of HSE through the restructuring of Group Health, Safety and Environment Division to enable Business Units to have greater accountability. It also proactively in developing a framework to consolidate the mandatory HSE standards to be implemented Groupwide. The Herzbergs two factor theory can be seen in this practice by developing a safety working environment with pervasive HSE culture. In addition, it can decrease the cost of common infrastructures, management system and services. Employee will feel secure and satisfied with their working condition and environment with international HSE standards. For example, PETRONAS won Gold Award from the Royal Society for the Prevention of Accidents (RoSPA) and Grand Award from Malaysian Society for Occupational Safety and Health (MSOSH) in 2010. Such honors definitely will add credit to PETRONAS that lead to the increase of employee confident to company HSE condition. To improve PETRONAS safety performance towards achieving operational excellence, it has carried out a Third Party Process Safety Assessment on its implementation across the Group. The latest external assessment and benchmarking exercise was conducted in August 2010. The assessment recognized that process safety standards and requirements have been adequately established at Group level and translated into site-specific systems and documents at operating units. Action plans have been identified to address implementation issues on specific elements such as management of change, integrity management, work planning and procedures in order to improve process safety performance. As stated before, PETRONAS restructure its Group Health, Safety and Environment Division to enable all Business Units to have greater accountability, the objective is to raise PETRONAS HSE performance, reduce business risks and exposure and maintain consistency in the implementation if HSE standards and requirements. Therefore, defining a clear roles and responsibilities of all personnel involved in OSH activities for those projects are necessary. Workers should and must know their duties and the knowledge that have to apply in their tasks. The effectiveness after the implementation Indeed, PETRONAS has exercised the human resource practices well in ensuring the safety and health of its employees. As above mentioned, PETRONAS obeys and follows the stated laws and regulations. Besides, PETRONAS also conducts an excellent HSE management system. However, there is still room to improve. It is because many fatal accidents have taken place in 2012. First, there are three fire accidents happened at PETRONAS sites, and two of which involved casualties. Second, the most recent incident that related to PETRONAS involved an oil tanker which caught fire and exploded at the jetty of PETRONAS Chemicals Methanol Sdn Bhd on 26 July 2012. This incident follows closely from another fire which blazed at the PETRONAS Caligalis Tukau B Platform offshore Miri on 11 June 2012. Moreover, there was a PETRONAS gas process plant in GPP Complex A in Kerteh was rocked by two explosions. Unfortunately, a worker died on the spot while 23 others were injured. There were 2000 workers at the site when the explosions occurred (Koh, 2012). Again, these accidents have indicated that it is time for PETRONAS to reevaluate the safety standards over again. 4.0 Recommendations Even PETRONAS has exercised its practise well in ensuring its employees are safe and health, but there are still a number of accidents that lead to the injuries and death of its employees. Its strongly to be suggested that PETRONAS might use joint labour-management safety team approach to involve its employees in developing safety program as the employees know the potential problem in their workplace more well compare to the management. A safety programme is launched to identify and minimize the unsafe condition to prevent the accidents that might happen in the workplace. It should contains an extensive training and enable autonomy for the employees who perform dangerous job. For example, PETRONAS might held a meeting for the employees and management to come together in order to evaluate the previous safety program and see if there is anything went wrong. If there is anything should be changed or a new program should be established, employees will be given autonomy in voice out their opinion in the meeting according to their working experience on what should be establish, what training should be provided, and what should be done. (Dessler, 2007) Secondly, top management of PETRONAS is suggested to involve themselves in the safety activities. Instead of just giving instruction from the top to bottom, managers and supervisors in safety and health department of PETRONAS are encouraged to involve themselves directly by going to the workplace and discuss with the employees with the production scheduling before the work of the day. Toolbox meetings are the meetings which held in a workplace involving the supervisors and employees to discuss about the work hazard and safety awareness. Toolbox meetings are suggested to be held in every time before the work at the workplace. The SHELL companies in the same industry with PETRONAS, practise it in this way: the supervisor and other employees will first discuss in the general safety with the employees and after this, employees are grouped into a smaller group to discuss in detail about the job procedure of the day, the hazards of the job, the precautions that should be taken to prevent anything bad happen in the workplace and what should be done in order to protect themselves for the duties that they are going to perform after this. The toolbox meeting is not only being held in each time before the work, but also should be held if there is any changing in hazard found. (Steve Beckett) Evacuation plans should be enhanced in PETRONAS as the accidents happened in the workplace often has caused death and injuries on its employees. An evacuation plan should include the three main things: an early detection of problems, the methods to communicate the emergency externally and the communication plans to initiates an evacuation. For example, an initial alarm to alerts the employees on emergency and following by the instruction given on what to do in next. This minimizes the number of death and injuries cause by fire and exploitation effectively(Dessler, 2007). Furthermore, PETRONAS is recommended to establish behavioural-based safety programme which it is to identify its employees working behaviour, understand the way they work and advice and lastly train them to avoid the working behaviour that might lead to accidents (Dessler, 2007). PETRONAS may use Human Resource Internet-Based System to manage their safety programme for it is more efficient and more effective in the way to communicate the safety and health information to its employees from the whole organization. The HRIS included the material safety data sheets from OSHA which stated the precaution that should be taken by employees when performing their duties and what to do in dealing with the accidents. The data sheet based on the new OSHA information can be uploaded and communicate faster to the employees if HRIS is to be used. In the other hand, PETRONAS might create also its own training websites which will allow the company to communicate the safety issues to its employee in the form of video, PowerPoint presentation sheets and etc. By this, PETRONAS will be able to organize and deliver the individual course to its employees according to their needs in anywhere and anytime (Dessler, 2007). 5.0 Conclusion Employee Safety and Health is a significant issue for every organization because employee consider as asset of the organization. Working environment is very important for every employee. It to ensure that provides a safety place for employee to prevent getting any danger or injury. Organization also need to concern employee health to prevent its employees from suffering physical or mental illness. The employee safety and health is high concern especially in the oil and gas industry. PETRONAS is a multinational corporation that has integrated oil and gas operations in a broad spectrum of the oil and gas value-chain. Employee has safety and health condition can perform the job efficiency and effectively and achieve the companys goal. Safety and health can impact the productivity and overall efficiency in organization. Organizations can put efforts to develop the team spirit among employees and to enhance as they are protected in the working environment. It can help organization to prevent industrial accidents and to reduce the absenteeism among employees. An important theory and concept such as Bounded Rationality, Herzbergs two factor theory and Maslow hierarchy of needs for an organization to apply in order to increase the profit by providing a safety and health working environment to the employees. The organization and employees should take the obligation together on the safety and health. Employees themselves should aware and responsible for their own safety and health in the working environment. PETRONAS conducts a variety of business activities in 31 counties. PETRONAS obeys and follow the stated laws and regulations and conducts an excellent HSE management system to ensure the safety and health of its employees. PETRONAS strives to contribute the commercial, environmental and social considerations carefully. A proactive approach adopted in by Occupational Safety and Health (OSH) to ensure the PETRONAS Corporate Policy Statement on Health, Safety and Environment (HSE) is implemented effectively. HSE policy is the basis requirement to implement in PETRONAS. OSH management can make decision at a limited time with the best alternatives according to the procedure stated. PETRONAS is restructuring the Group Health, Safety and Environment Division to enable Business Units to have greater accountability. It developed a framework to consolidate the mandatory HSE standard to be implemented in a safety working environment. Employee will feel secure and satisfied with their working condition and environment international HSE standards such as Gold Award from the Royal Society for the Prevention of Accidents (RoSPA) and Grand Award from Malaysian Society for Occupational Safety and Health (MSOSH) in year 2010. It will lead to increase the employee confident during working time with company HSE conditions. The objective of implementation in HSE performance is to reduce business risks and exposure and maintain consistency. Employees must know their duties and knowledge in order to apply in their tasks. Therefore, PETRONAS enable to have greater accountability.